Accountants Early Adopters Hub

An exclusive community of the most forward-thinking, tech-savvy and passionate accountants in the world

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Don't just stay ahead of the curve Shape the curve

Shape

Access the most cutting-edge early stage tech startups, from the accounting space and beyond. Influence the latest in SME efficiency, productivity and profitability.

Collaborate

Work with a curated and pre-vetted pool of startups, while closely cooperating with other passionate accountants that are eager to continuously learn how to improve.

Lead

Be the first to benefit from the latest in tech, before it hits the market. Stay ahead of the curve in delivering consistently superior service with a competitive edge.

What’s in it for me?

Directly influence the latest innovation changing the industry while leveraging the power of a community of like-minded accountants.

We strip away the marketing gimmicks and sales pitches so you control exactly how you spend your time with the startups most relevant to you and your clients.

Have an unparalleled impact on future development of the latest solutions, while ensuring you have the most sophisticated tech stack in the market

Avoid chasing shiny new apps and diving in too fast. Gain an added layer of confidence with access to highly vetted startups

Get a depth of discussion on the biggest problems you face not feasible anywhere else, that can transform the way you do things

Learn and share knowledge with other leading accountants from around the world as part of a collaborative community

Be a step ahead at delivering the best in productivity, cost savings and revenue generation for your clients

Enjoy special promotions, discounts and lifetime offers not available for anyone else

Who is this for?

The Early Adopters Hub is the right fit for accountants that have a genuine passion for technology and are willing to dedicate the time to shape the products they know are demanded by clients.

Partners & Directors

Decision-makers who are the ones finding and reviewing tech for the practice before any implementation.

Cloud champions

Cloud and innovation managers for mid-tier firms whose role is to find and evaluate new tech solutions and apps for the wider firm and client base.

New founders

For young firms looking to be more involved with tech startups as they build their app stack.

The Early Adopters Hub will offer significant benefits to accountants the identify with the below qualities

Cloud-Based

Cloud technology is a given and your core tech-stack is well established. You are looking at how to enhance and strengthen it further.

Innovative

You already prioritise being an early adopter of new technology and understand the risks involved and advantages it offers.

Proactive

You are proactive, regularly spending time evaluating and testing new technology solutions.

Client first

You are always looking at new ways technology can make life better, putting your clients' best interests first.

How does it work?

Before being accepted to the Early Adopters Hub, each accountant must pass an evaluation process to ensure they are the right fit and understand the level of commitment required.

These are the main evaluation stages:

Initial review

Inital evaluation form and first call to establish interest in technology, previous work helping startups and willingness to prioritise and dedicate the necessary amount of time.

Secondary review

Two forms to evaluate the tech-savviness, tech stack sophistication and tech frustrations of the firm.

Onboarding

Upon being accepted, members are added to the closed Slack group and take part in regular welcome webinars.

Once members are part of the Early Adopters Hub they can take part in regular startup cohorts that are presented several times a year as well as regular member events.

Each cohort comprises 3-5 startups representing solutions for different market gaps or specialised industry apps. Programmes with each startup may vary depending on the stage they are at and whether the focus is on market research, product research or early adoption.

To get more details about the evaluation and programme process, please download the full guide at the link below.

Download full process guide

Hear what our accountants and startup alumni have to say

"Early Adopters Hub was a super valuable program for us. The program helped us discover big and significant pain points in the accounting sector which we will now attempt to tackle. It was great to connect with all the accountants during workshops and interviews and to hear their honest take on the area we wanted to tackle. If you are an early-stage startup looking to make a solution for the accounting vertical this program is a must!"

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"The Early Adopters Hub delivers value to both accountants and tech startups and really transforms the way in which accounting technology companies come into the market. One of the pain points I have is that technology startups don’t really hit the sweet spot and don’t really align themselves to what we actually need as accountants. Technology startups shouldn’t expect to get off lightly, we give absolutely critical feedback because that’s where they get the most value"

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"It's been really fun being part of the Early Adopters Hub with a range of other accountants from different countries. I got asked some great questions that challenged me and it was really interesting hearing the different approaches across the various firms as well as hearing from the tech founder how he was thinking of solving this problem. It's been really enjoyable and interesting and it had a tangible benefit for my business too."

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"It's been great to get to know the most forward-thinking and innovative accountants in the world. This is invaluable for people like me that want to push the boundaries of the industry. While getting access to early-stage startups in the accounting space hasn't been possible before and I feel privileged to get in there at that stage and get that early insight into some of the best new technology coming into this space"

“It's been exceptional connecting to different pieces of technology. To be able to have really open, respectful, but direct conversations around what they're doing, why they're doing it, how they're going about that and seeing the impact and benefits this feedback makes to the founders. Being able to drive technology but also being connected with other accountants who are like-minded in their approach to technology has been invaluable”

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"We've had direct access to accountants giving us support, guidance, feedback and helping us shape the product. We just wouldn't have had access to them if we tried to do this ourselves. I did a previous venture about five years ago and it was extremely difficult to get access to the right accountants. They're very busy people with lots of deadlines. Working with the Early Adopters Hub means that you break down that barrier."

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"EAH provides invaluable exposure to forward-thinking accountants that can accelerate your understanding of the market by many months. In addition, you get full commitment of experienced operators who really understand how pain points in the market can be tackled using technology. Highly recommended to any startup that wants to take the accountancy channel seriously."

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"I've absolutely loved being a part of the Early Adopters Hub. I've had a chance to meet some really interesting people from accounting practices all over the world who all share the same passion for technology and innovation. The Early Adopters Hub made it possible to speak to those tech startups in the accountancy space to help shape their solutions to meet our challenges and that's something we've never been able to do before and was a particular frustration of mine."

"I'm a member of the Early Adopters Hub and it's been incredible for us. It's allowed me to understand all the new apps, understand what new technologies are coming into the market and then also to support them and give them feedback on how they can improve and change their processes. We've managed to meet and collaborate with other accountants across the country and across world which has been also huge for us"

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"Honestly the biggest thing about me being part of the Early Adopters Hub is actually being able to spend time in the presence of world-class accountants, I'm talking about titans of the industry. And being able to actually speak to tech founders and make sure that this new software coming out is genuinely useful and the fact that I can have a say in where the industry is going and what the software does, I think that's so cool"

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"The Early Adopters Hub is basically an incubation centre for aspiring tech businesses that are trying to penetrate the UK or other geographical regions. For those tech companies that are trying to find their own niche in the sector, we've got a broad range of different people, all giving our own impression of what is a void that could be filled in the marketplace and actually how do you tailor the marketing of that product to really hit home with different accountants."

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"The Early Adopters Hub team was absolutely fantastic, it allowed us to test some of the assumptions we'd made on our UK go-to-market strategy and actually some of them were wrong and we needed to change them. It also gave us access to this really good network of accountants who were able to provide us with such valuable feedback. It was really honest and good feedback that we got so we were able to tweak our go-to-market and our messaging, making sure what had been successful in the Nordics we could use within the UK."

"The way the Early Adopters Hub presents startups to accountants is not a sell, it's pretty objective. So if you've got a handful of accountants interested in what you're developing, you know that they're not doing it to placate you or be nice, they're doing it because you're potentially solving something for them that they want and need solving. Ultimately we emerged from the programme with a clear idea of which elements of our product were most of interest to accountants and the feedback led us to reprioritise our product roadmap"

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"As a larger firm, we have different demands in terms of what we expect from our technology so I've been very heavily involved in things that really appeal to myself and the practice. Startups really listened to the demands and the needs that we've had as a larger business to shape apps before launching. I love being a part of the Hub, long may it continue and every success to those apps that come through the other side"

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Apply to join

The Early Adopters Hub is a limited and exclusive community.

You can join by either being nominated from an existing member or by registering your interest below and we will get in touch.