Unlock Your
Product-Market Fit

The Startup Hub
For Accounting Tech

De-risk and accelerate your journey alongside the most forward-thinking accountants in the UK, Australia & New Zealand

Where do most startups go wrong and how do we help?

STEP 1: Idea Validation

Are you focused on a real problem?

Wrong Accountants

Talk to traditional accountants or those irrelevant to problem area

Bad Questions

Ask leading questions which result in biased insight

Superficial Research

Fail to uncover the deep pain points and problems

The Traditional Outcome

Solution looking for a problem

Wrong Accountants

Talk to traditional accountants or those irrelevant to problem area

Bad Questions

Ask leading questions which result in biased insight

Superficial Research

Fail to uncover the deep pain points and problems

THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY

Ideal Accountants

Learn from innovative leading accountants

Structured Analysis

Leverage structured, moderated research calls

Quality Research

Extract high value, in-depth, honest feedback

Solution built on a foundation of the most significant pain points in the market

STEP 2: Concept Validation

DO USERS SEE VALUE IN YOUR PROTOTYPE?

False Validation

Commit to a solution based on unvalidated core assumptions

Sunk Cost

Invest significant resources too early making it difficult to pivot

Low-Value Features

Build ‘cool’ features that don’t solve problems

The Traditional Outcome

MVP that doesn’t meet customer needs

False Validation

Commit to a solution based on unvalidated core assumptions

Sunk Cost

Invest significant resources too early making it difficult to pivot

Low-Value Features

Build ‘cool’ features that don’t solve problems

THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY

Leverage No-code

Accelerate learning through fast, low-cost product iteration

Strong Validation

Test solution concepts before committing significant resources

Focused Development

Prioritise features based on user-led insight

Lean MVP focused on must-have functionality

Step 3: Product Validation

Does your product deliver value?

Blind Spots

Overlook key areas that block users from obtaining value

Underdeveloped

Launch a half baked solution that doesn’t address real pain points

Fail to Deliver

Overpromise and underdeliver, disappointing pivotal early users

The Traditional Outcome

Burn crucial bridges and damage brand reputation

Blind Spots

Overlook key areas that block users from obtaining value

Underdeveloped

Launch a half baked solution that doesn’t address real pain points

Fail to Deliver

Overpromise and underdeliver, disappointing pivotal early users

THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY

Independent Perspective

Challenge analysis with an objective third-party to surface key gaps

Deliver Value

Test beta product thoroughly to ensure it is proven to alleviate pain points

Strong Relationships

Build trust and forge long-term relationships with influential accountants

Peace of mind your product has been stress tested before go-to-market

Step 4: Market Validation

are your first organic users willing to pay?

Ineffective Marketing

Highlight features that accountants don’t care about

Wasted Money

Pay for advertising and events that don’t deliver results

No Success Strategy

Disappoint early adopter users who fail to extract desired value from the product

The Traditional Outcome

High CAC marketing initiatives, low conversion rate and high churn

Ineffective Marketing

Highlight features that accountants don’t care about

Wasted Money

Pay for advertising and events that don’t deliver results

No Success Strategy

Disappoint early adopter users who fail to extract desired value from the product

THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY

Cut Through Noise

Differentiate marketing by focusing on pain points

Targeted Partnerships

Optimise customer acquisition channels to accelerate growth

Success Strategy

Maximise the value obtained by users, enhancing retention

Cost effective strategy to validate product-market fit before full go-to-market

Product-market fit never achieved inhibiting long-term scalability

PRODUCT - MARKET FIT - PRODUCT - MARKET FIT - PRODUCT - MARKET FIT -

Focused Solution

Solution that solves problems

Loyal Champions

Committed group of early adopters

Product-Led Growth

A product accountants love

Strong product-market fit as solid foundation for long-term sustainable growth

Start your journey with EAHarrow Start your journey with EAHarrow Start your journey with EAHarrow

Who do we work with?

Startups that are developing a solution for accountants and/or their SME clients.

Early-Stage

Mature

Expanding

Pricing

Outcome-driven pricing with clear ROI, suitable for bootstrapped startups and beyond!

Choose your currency ?

AUD
GBP
Start
From$3.5k total Est. timeline: 1-2 months

Your Goal

Validate my idea and test my assumptions

 
Outcome

Idea Validation

 
Market research to stress test underlying assumptions, validate the problem significance and understand the opportunity size
Develop
From$3.3k/month Est. timeline: 2-4 months

Your Goal

Validate my concept and prioritise my beta roadmap

 
Outcome

Concept Validation 

 
Product research to rapidly iterate on the proposed solution concept to validate it alleviates identified pain points and fits
Test
From$2.5k/monthEst. timeline: 3-5 months

Your Goal

Test my beta product with real users

 
Outcome

Product Validation

 
Beta testing to ensure product delivers intended value, and remaining gaps and blockers are identified before go-to-market
Launch
Bespoke pricingEst. timeline: 2-4 months

Your Goal

Launch my product alongside industry influencers

 
Outcome

Market Validation

 
Bespoke and cost effective go-to-market strategy to obtain initial organic traction and validate early product-market fit

As a startup you may be eligible to claim all or part of the cost as part of applicable Government Grants or the R&D Tax Incentive.
This is not tax advice, please speak to your accountant to understand your specific situation.

All plans include

Structured and independent support, including moderation of all research calls

Access to recordings of all customer research calls

Unique frameworks and tools to develop your messaging and positioning, customer success, pricing and more

Outcome based pricing so you don't have to worry about time on the clock

Flexibility to adjust objectives and timelines at any point based on your needs

Access to our private accounting tech founder Slack group

What is the process?

Risk free evaluation process, no payment until interest from accountants has been confirmed

Look for the ‘Contact Us’ button on the website to express your interest.

Any founder or startup can apply.

The application form covers:
1. Problem & product
2. Stage & priorities
3. Vision

This is a quick and easy way to help set the scene for our first catch-up.

We will review your application and then coordinate a catch-up, which is an opportunity for both parties to evaluate the fit.

This stage ensures:
1. You are focused on a problem area that is relevant to accountants
2. We are able to facilitate a programme that will offer you value
3. You have the right approach and mindset required to be successful

This also helps to ensure founders have a clear understanding of the value and process of the EAH and is a good fit for their goals.

Initial Proposal
Following evaluation we will provide an initial proposal outlining structure, cost and timeline. This is not yet a formal commitment, it just ensures everyone is on the same page.

The information gathered in the evaluation is presented to our accountants.

Accountants are given a week to review it on their own time. They then vote for the startups that they would like to work with. Accountants are given no incentives to participate with any particular startup.

This stage ensures:
1. Only the accountants who have experienced the problem first hand are participating.
2. You are able to obtain initial validation from our community before paying anything.

This is a unique part of our process that is critical to maximising engagement with your group of accountants.

If there is sufficient interest from our accounting community, we will talk through the results with you before providing a final proposal.

This stage ensures:
1. You get an understanding of the firms who will be involved in your programme (before committing)
2. You have a final opportunity to make tweaks and adjustment to the goals and objectives

Final Proposal
The final proposal will reflect the initial proposal, with any required adjustments.

Once signed you will receive an invoice for the upfront portion, and then the programme begins!

Once you commit, we begin the bespoke programme which is designed specifically for your goals.

Most programmes involve a combination of research group workshops and 1-2-1 calls with accountants, all of which are moderated and facilitated by us to maximise the value you obtain. 

All programmes include review (middle) and summary calls (end) to track progress against objectives, and make adjustments if desired. You are paying for outcomes, we want to be accountable for delivering them.

For early-stage startups:
For certain early-stage programmes we also include foundation and development sessions to share our domain expertise and help founders with messaging, positioning, pricing, sales, success, and more!

We look forward to working with you!

What do our founders say?

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Startups we have worked with

Who are we?

Yohan Trougouboff

Co-Founder & Head of UK

Jack Thiel

Co-Founder & Head of AU/NZ

FAQ

The earlier in your journey the better.

We want to help you avoid the common pitfalls, rather than pull you out of them (although we can help there as well).

But no matter what stage you’re at or your goals, it never hurts to begin the conversation.

We want the process to be risk-free for startups, that’s why our evaluation process is absolutely free.

Commitment is required only after being presented to our accountants and reviewing the exact number and profile of firms interested in being involved with research sessions as part of stage four in our application process.

For the Develop, Test and Launch offerings it is possible to offset some of the cash cost in return for an equity stake.

We will never accept a total of more than 5% as we believe it will leave you in a disadvantage should you choose to raise at a later date.

We know early-stage startups need to be very careful with the use of their time and capital. That’s why before you commit to anything we have a presentation to our accountants.

This ensures you know exactly how much interest there is before you commit to anything.

Once you commit, we begin your bespoke programme which is focused on achieving your specific goals.

Most programmes involve a combination of research group workshops and 1-2-1 calls with accountants, all of which are moderated and facilitated by us to maximise the value you obtain. 

For certain early-stage programmes we also include foundation and development sessions to share our domain expertise and help founders with messaging, positioning, pricing, sales, success, and more!

Not at all.

We support founders in preparing for, facilitating and moderating the research calls with accountants.

This ensures you can focus on listening, and avoid falling into bad (but human) habits, such as; selling, asking leading questions, and getting defensive.

It’s all about obtaining real, brutally honest feedback that is going to help you long-term.

We will help ensure you come to each call well prepared, with an agenda and line of questioning. We then provide the independent and objective third party perspective to ensure you extract maximum value.

We are currently building partnerships with product designers and developers that align with our process that we can refer founders to (as a seperate cost). We are flexible if you already have developers you work with and we take into account development cycles as part of our overall process.

We are currently building a network of investors who are knowledgeable of accounting tech space and believe in our framework and values.

We strongly believe that raising money isn’t a sign of success, traction with the market is a much better indicator, and therefore our primary goal.

We only connect startups with investors when it serves a clear purpose and is optimal for the startup to help achieve their goals.

Our community of accountants want to work with founders who want to work with them, to shape the next generation of accounting tech.

As a result, our approach is not about short-term sales, we focus on creating lasting relationships between accountants and startups.

So although ‘intros’ and ‘pitches’ are off the table, the startups who work with the Early Adopters Hub accounting community long-term, are well placed to win those accountants as clients in the future.

Contact Us

Not sure? Contact us to have a chat

If you have a question, don’t know if you meet our criteria, or you are further in the journey but could still use our support, complete this contact form and we will get in touch.