Connect with the most progressive accountants
in the world to accelerate your growth

Fast-track your journey
from idea to Product/Market Fit

Challenge

Question your most basic assumptions. Access the brutally honest feedback that's invaluable early on.

Accelerate

Condense months into weeks. Get an unprecedented depth of insight to supercharge your research.

Mitigate

Avoid the risk of building an awesome product and features the market simply doesn't need nor want.

What’s in it for me?

Work with a diverse group of switched-on, committed and engaged accountants.

Uncover what accountants and their clients truly need, what the gaps in the market really are and what competitors are getting wrong.

Connect with a pre-vetted audience of tech-savvy accountants that choose to be involved. Don’t waste your time talking to the wrong people and industry laggards

Drive the most powerful product development strategy directly from users feedback. Build market-leading products that are clearly differentiated

Win your first users and customers with accountants that are actively looking for new tech solutions, always searching for the next product to give them and their clients a competitive edge

Build a solid foundation for your future marketing efforts with unparalleled access to the thought leaders spearheading the industry’s transformation

Benefit from a highly structured process to maximise each interaction with accountants and get close support through every step of the way

Join an exclusive group of Early Adopters Hub alumni startups. Collaborating, sharing knowledge and supporting each others growth journeys

Who is this for?

The Early Adopters Hub is for AccounTech startups that want to offer a solution to accountants or their small business clients.

Early-stage

Startups in the UK or Australia looking to expand their market and product research.

International scale-ups

Startups from around the world looking to explore expanding to the UK or Australian markets.

Adjacent verticals

Startups from outside the accounting vertical with transferable solutions looking to explore accountants as users or a channel.

The Early Adopters Hub promotes a product-led growth approach, looking for startups that genuinely value accountants’ input and fall in love with problems, not solutions. Startups must be actively open-minded and willing to challenge their most basic assumptions.

How does it work?

Before being accepted to the Early Adopters Hub, each startup must pass a three-stage evaluation process over two to four weeks.

 
 

Initial review

Assessing the problem being addressed, the gap in the market the solution is aimed for and the key differentiators with competitors.

Secondary review

Understanding the current product stage, key development priorities, future focus and going through a product demo if relevant.

Presentation

As part of a cohort, startups are presented to accountants for them to decide which startups they wish to be involved with

Accountants are not pressured in any way to pick any startup. There is no relevance to personal contacts or introductions, it is purely based on the relevance of the problem being addressed by the startup. If interest from accountants is agreed to be sufficient, the following process begins.

Proposal acceptance

Establishing clear scope, structure, objectives, deliverables, and timeline. Programmes can range from one week up to several months

Programme execution

Programmes encompass a range of tools such as group sessions, individual calls, surveys and other tailored methods according to the programme focus and desired outcomes

Programme support

Close support is provided every step of the process. Sessions are moderated to ensure they run smoothly. Consulting sessions are provided to help formulate questions, build agendas and ensure value is maximised at every interaction

No payment is required until the final proposal is accepted.

Programmes & Pricing

The Early Adopters Hub offers four main plans to choose from, depending on the stage and priorities of each startup.

Elements from each plan can be combined according to desired goals to establish a bespoke programme.

Pricing relies predominantly on the final number of touchpoints with each accountant that chooses to be involved.

DISCOVER

Market Research
For early-stage startups looking to accelerate their research into the accounting vertical
$ Starting at £2,000 GBP / $3,250 AUD
  • Test key assumptions
  • Uncover underlying problems and pain points
  • Develop value proposition
  • Identify market gaps and key verticals
  • Establish opportunity and market size
  • Discover early adopter personas

REFINE

Product Research
For early-stage startups looking to accelerate their product research process and strategy
$ Starting at £2,500 GBP / $4,500 AUD
  • Shape long term product roadmap
  • Surface feature suggestion trends
  • Build initial product pricing strategy
  • Prioritise features backlog
  • Establish key product differentiation
  • Refine product messaging, benefits and USPs

ANALYSE

Beta Testing
For early-stage startups looking to accelerate their testing stage for a wider release
$ Starting at £3,750 GBP / $6,500 AUD
  • Implement with first accountants and clients
  • Uncover hidden product gaps
  • Identify product value blockers
  • Stress test product without guidance
  • Optimise product UX/UI
  • Establish long term Super-User group

GO-TO-MARKET

Early Adoption
For early-stage startups looking to accelerate their adoption by leading accountants
$ Starting at £3,500 GBP / $5,750 AUD
  • Gain exposure to industry innovators and influencers
  • Access strategic industry partnerships
  • Build foundation of key early adopters
  • Joint marketing webinars and events

DISCOVER

Market Research
For startups looking to accelerate their research into the local accounting market
$ Starting at £3,250 GBP / $5,000 AUD
  • Explore market readiness
  • Uncover locally distinct problems and pain points
  • Develop localised value proposition
  • Identify local market gaps
  • Validate local opportunity and market size
  • Discover local early adopter personas

REFINE

Product Research
For startups looking to accelerate their expansion product research process and strategy
$ Starting at £3,750 GBP / $6,250 AUD
  • Localise product roadmap for unique requirments
  • Surface new feature suggestion trends
  • Adapt pricing strategy
  • Prioritise key features backlog
  • Establish local product differentiation
  • Refine local product messaging, benefits and USPs

ANALYSE

Beta Testing
For startups looking to accelerate their testing stage to prepare for a wider launch
$ Starting at £5,750 GBP / $9,500 AUD
  • Implement with first local accountants and clients
  • Uncover unknown product gaps
  • Identify unique product value blockers
  • Stress test product without guidance
  • Optimise product UX/UI for local requirments
  • Establish long term Super-User group

GO-TO-MARKET

Early Adoption
For startups looking to accelerate their adoption in the UK or Australian markets
$ Starting at £5,000 GBP / $8,500 AUD
  • Gain exposure to local thought leaders and influencers
  • Access strategic industry partnerships
  • Build foundation of key early adopters
  • Joint marketing webinars and events

Hear what our accountants and startup alumni have to say

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Apply for the next cohort

The Early Adopters Hub has a rigorous vetting process for startups that wish to work with the accountant members.

To start the process please leave your details.

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