Who is this for?

The Early Adopters Hub is for AccounTech startups that want to offer a solution to accountants or their small business clients.

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Startups in the UK or Australia looking to expand their market and product research

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International Scale-Ups

Startups from around the world looking to explore expanding to the UK or Australian markets

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Adjacent verticals

Startups from outside the accounting vertical with transferable solutions looking to explore accountants as users or a channel

The Early Adopters Hub promotes a product-led growth approach, looking for startups that genuinely value accountants' input and fall in love with problems, not solutions.


Startups must be actively open-minded and willing to challenge their most basic assumptions.