Who is this for?
The Early Adopters Hub is suitable for startups that offer a solution to accountants or their small business clients.
Early-stage Accountech startups in the UK or Australia looking for market research, product research or early adoption
International Accountech startups looking to explore expanding to the UK or Australian markets
Startups from outside the accounting vertical with transferable solutions looking to explore accountants as a channel
The most suitable founders for the Early Adopters Hub are driven by a long-term vision for product-led growth, supercharged by a superior product/market fit.
The following characteristics are essential for founders looking to maximise the value the Early Adopters Hub offers:
Actively open-minded and know when to put their ego aside, not afraid to challenge their most basic assumptions
Start with assumptions based on personal experience yet recognise the vital importance of taking the time to research the market and problem in-depth before designing a complete solution
Genuinely value accountants' input using products daily with their clients, passionate about solving a significant problem for accountants or small businesses