Who is this for?

The Early Adopters Hub is suitable for startups that offer a solution to accountants or their small business clients.

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Early-stage Accountech startups in the UK or Australia looking for market research, product research or early adoption

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International Accountech startups looking to explore expanding to the UK or Australian markets

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Startups from outside the accounting vertical with transferable solutions looking to explore accountants as a channel

The most suitable founders for the Early Adopters Hub are driven by a long-term vision for product-led growth, supercharged by a superior product/market fit.

The following characteristics are essential for founders looking to maximise the value the Early Adopters Hub offers: 
 

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Actively open-minded and know when to put their ego aside, not afraid to challenge their most basic assumptions

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Start with assumptions based on personal experience yet recognise the vital importance of taking the time to research the market and problem in-depth before designing a complete solution

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Genuinely value accountants' input using products daily with their clients, passionate about solving a significant problem for accountants or small businesses