Who is this for?
The Early Adopters Hub is for AccounTech startups that want to offer a solution to accountants or their small business clients.
Startups in the UK or Australia looking to expand their market and product research
Startups from around the world looking to explore expanding to the UK or Australian markets
Startups from outside the accounting vertical with transferable solutions looking to explore accountants as users or a channel
The Early Adopters Hub promotes a product-led growth approach, looking for startups that genuinely value accountants' input and fall in love with problems, not solutions.
Startups must be actively open-minded and willing to challenge their most basic assumptions.