Unlock Your
Product-Market Fit
The Accelerator for
Accounting Tech
Powered by a community of the most forward-thinking accountants in the UK, Australia & New Zealand
What if there was a better way to
accelerate your journey to Product-Market Fit?
Wrong Accountants
Talk to traditional accountants or those irrelevant to problem area
Bad Questions
Ask leading questions which result in biased insight
Superficial Research
Fail to uncover the deep pain points and problems
The Traditional Outcome
Solution looking for a problem
Wrong Accountants
Talk to traditional accountants or those irrelevant to problem area
Bad Questions
Ask leading questions which result in biased insight
Superficial Research
Fail to uncover the deep pain points and problems
Ideal Accountants
Learn from innovative leading accountants
Structured Analysis
Leverage structured, moderated research calls
Quality Research
Extract high value, in-depth, honest feedback
Solution built on a foundation of the most significant pain points in the market
STEP 2: Solution Validation
DO USERS SEE VALUE IN YOUR PROTOTYPE?
False Validation
Commit to a solution based on unvalidated core assumptions
Sunk Cost
Invest significant resources too early making it difficult to pivot
Low-Value Features
Build ‘cool’ features that don’t solve problems
The Traditional Outcome
MVP that doesn’t meet customer needs
False Validation
Commit to a solution based on unvalidated core assumptions
Sunk Cost
Invest significant resources too early making it difficult to pivot
Low-Value Features
Build ‘cool’ features that don’t solve problems
Leverage No-code
Accelerate learning through fast, low-cost product iteration
Strong Validation
Test solution concepts before committing significant resources
Focused Development
Prioritise features based on user-led insight
Lean MVP focused on must-have functionality
Step 3: Product Validation
Does your product deliver value?
Blind Spots
Overlook key areas that block users from obtaining value
Underdeveloped
Launch a half baked solution that doesn’t address real pain points
Fail to Deliver
Overpromise and underdeliver, disappointing pivotal early users
The Traditional Outcome
Burn crucial bridges and damage brand reputation
Blind Spots
Overlook key areas that block users from obtaining value
Underdeveloped
Launch a half baked solution that doesn’t address real pain points
Fail to Deliver
Overpromise and underdeliver, disappointing pivotal early users
Independent Perspective
Challenge analysis with an objective third-party to surface key gaps
Deliver Value
Test beta product thoroughly to ensure it is proven to alleviate pain points
Strong Relationships
Build trust and forge long-term relationships with influential accountants
Peace of mind your product has been stress tested before go-to-market
Step 4: Market Validation
are your first organic users willing to pay?
Ineffective Marketing
Highlight features that accountants don’t care about
Wasted Money
Pay for advertising and events that don’t deliver results
No Success Strategy
Disappoint early adopter users who fail to extract desired value from the product
The Traditional Outcome
High CAC marketing initiatives, low conversion rate and high churn
Ineffective Marketing
Highlight features that accountants don’t care about
Wasted Money
Pay for advertising and events that don’t deliver results
No Success Strategy
Disappoint early adopter users who fail to extract desired value from the product
Cut Through Noise
Differentiate marketing by focusing on pain points
Targeted Partnerships
Optimise customer acquisition channels to accelerate growth
Success Strategy
Maximise the value obtained by users, enhancing retention
Cost effective strategy to validate product-market fit before full go-to-market
Product-market fit never achieved inhibiting long-term scalability
Focused Solution
Solution that solves problems
Loyal Champions
Committed group of early adopters
Product-Led Growth
A product accountants love
Start your journey with EAH
Start your journey with EAH
Who should apply?
Startups that are...
Early-stage and developing a solution for accountants and/or their SME clients.
You may have a prototype, MVP or just an idea.
Led by founders who are...
- Open minded, eager to listen and learn
- Willing to put their ego aside
- Passionate about solving problems
Pricing
De-risk your accounting tech startup.
Accelerate your journey to product-market fit.
An accelerator that supports you throughout the entire journey.
Not another generic 12 week programme.
Choose your currency ?
Your Goal
I want to validate my idea and test my assumptions
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Outcome
Idea Validation
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Market research to stress test underlying assumptions, validate the problem significance and understand the opportunity size
Your Goal
I want to validate my concept and prioritise my beta roadmap
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Outcome
Solution ValidationÂ
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Product research to rapidly iterate on the proposed solution concept to validate it alleviates identified pain points and fits
Your Goal
I want to test my Beta product with real users
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Outcome
Product Validation
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Beta testing to ensure product delivers intended value, and remaining gaps and blockers are identified before go-to-market
Your Goal
I want to win my first paying customers
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Outcome
Market Validation
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Bespoke and cost effective go-to-market strategy to obtain initial organic traction and validate early product-market fit
All plans include
Structured and independent support, including moderation of all research calls
Access to recordings of all customer research calls
Unique frameworks and tools to develop your messaging and positioning, customer success, pricing and more
Outcome based pricing so you don't have to worry about time on the clock
Flexibility to adjust objectives and timelines at any point based on your needs
Access to our private accounting tech founder Slack group
What is the application process?
Risk free evaluation process, no payment until interest from accountants has been confirmed
Apply online to express your interest.
The first step is to complete our short application form.
The application covers:
1. Problem & product
2. Stage & priorities
3. Vision
All applications will be reviewed thoroughly to assess suitability for the accelerator.
Successful applicants will complete two evaluation interviews.
This stage ensures:
1. You are focused on a problem area that is relevant to accountants.
2. We are able to facilitate a programme that will offer you value.
3. You have the right approach and mindset required to be successful in our accelerator.
This also helps to ensure founders have a clear understanding of the value and process of the EAH and is a good fit for their goals.
The information gathered in the evaluation is presented to our accountants.
Accountants are given a week to review it on their own time. They then vote for the startups that they would like to work with. Accountants are given no incentives to participate with any particular startup.
This stage ensures:
1. Only the accountants who have experienced the problem first hand are participating.
2. You are able to obtain initial validation from our community before paying anything.
If there is sufficient interest from our accounting community, you become an accelerator candidate.
We begin a paid trial which involves a 1-2 month market research programme (“Start” offering) with the interested accountants.
This stage ensures:
1. You get to experience our unique research process and methodology, before committing long-term.
2. Our accountants can assess the relevance to them, before committing long-term.
Analysis of the initial market research leads to a bespoke strategy and timeline for all successful accelerator candidates to achieving PMF.
This stage ensures:
1. There is a clear roadmap to product-market fit.
2. We are able to execute in a timeframe that aligns with your needs.
Once agreed and formal commitment is provided the acceleration to product-market fit kicks off!
Cohorts are open on a rolling basis
What do our founders say?
Startups we have worked with
FAQ
We want the process to be risk-free for startups, that’s why our evaluation process is absolutely free.
Commitment is required only after being presented to our accountants and reviewing the exact number and profile of firms interested in being involved with research sessions as part of stage four in our application process.
For the Develop, Test and Launch offerings it is possible to offset some of the cash cost in return for an equity stake.
We will never accept a total of more than 5% as we believe it will leave you in a disadvantage should you choose to raise at a later date.
We are currently building partnerships with product designers and developers that align with our process that we can refer founders to (as a seperate cost). We are flexible if you already have developers you work with and we take into account development cycles as part of our overall process.
We are currently building a network of investors who are knowledgeable of accounting tech space and believe in our framework and values.
We strongly believe that raising money isn’t a sign of success, traction with the market is a much better indicator, and therefore our primary goal.
We only connect startups with investors when it serves a clear purpose and is optimal for the startup to help achieve their goals.
Our community of accountants want to work with founders who want to work with them, to shape the next generation of accounting tech.
As a result, our approach is not about short-term sales, we focus on creating lasting relationships between accountants and startups.
So although ‘intros’ and ‘pitches’ are off the table, the startups who work with the Early Adopters Hub accounting community long-term, are well placed to win those accountants as clients in the future.
Not at all.
We support founders in preparing for, facilitating and moderating the research calls with accountants.
This ensures founders don’t fall into bad habits, such as; selling, asking leading questions, getting defensive or not listening.
It’s all about obtaining real, brutally honest feedback that is going to help you long-term.
You will come to each call well prepared with an agenda and line of questioning. We provide the independent and objective third party perspective to ensure you extract maximum value.
Contact Us
Not sure? Contact us to have a chat
If you have a question, don’t know if you meet our criteria, or you are further in the journey but could still use our support, complete this contact form and we will get in touch.
