Unlock Your
Product-Market Fit

The Accelerator for
Accounting Tech

Powered by a community of the most forward-thinking accountants in the UK, Australia & New Zealand

What if there was a better way to
accelerate your journey to Product-Market Fit?

STEP 1: Idea Validation

Are you focused on a real problem?

Wrong Accountants

Talk to traditional accountants or those irrelevant to problem area

Bad Questions

Ask leading questions which result in biased insight

Superficial Research

Fail to uncover the deep pain points and problems

The Traditional Outcome

Solution looking for a problem

Wrong Accountants

Talk to traditional accountants or those irrelevant to problem area

Bad Questions

Ask leading questions which result in biased insight

Superficial Research

Fail to uncover the deep pain points and problems

THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY

Ideal Accountants

Learn from innovative leading accountants

Structured Analysis

Leverage structured, moderated research calls

Quality Research

Extract high value, in-depth, honest feedback

Solution built on a foundation of the most significant pain points in the market

STEP 2: Solution Validation

DO USERS SEE VALUE IN YOUR PROTOTYPE?

False Validation

Commit to a solution based on unvalidated core assumptions

Sunk Cost

Invest significant resources too early making it difficult to pivot

Low-Value Features

Build ‘cool’ features that don’t solve problems

The Traditional Outcome

MVP that doesn’t meet customer needs

False Validation

Commit to a solution based on unvalidated core assumptions

Sunk Cost

Invest significant resources too early making it difficult to pivot

Low-Value Features

Build ‘cool’ features that don’t solve problems

THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY

Leverage No-code

Accelerate learning through fast, low-cost product iteration

Strong Validation

Test solution concepts before committing significant resources

Focused Development

Prioritise features based on user-led insight

Lean MVP focused on must-have functionality

Step 3: Product Validation

Does your product deliver value?

Blind Spots

Overlook key areas that block users from obtaining value

Underdeveloped

Launch a half baked solution that doesn’t address real pain points

Fail to Deliver

Overpromise and underdeliver, disappointing pivotal early users

The Traditional Outcome

Burn crucial bridges and damage brand reputation

Blind Spots

Overlook key areas that block users from obtaining value

Underdeveloped

Launch a half baked solution that doesn’t address real pain points

Fail to Deliver

Overpromise and underdeliver, disappointing pivotal early users

THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY

Independent Perspective

Challenge analysis with an objective third-party to surface key gaps

Deliver Value

Test beta product thoroughly to ensure it is proven to alleviate pain points

Strong Relationships

Build trust and forge long-term relationships with influential accountants

Peace of mind your product has been stress tested before go-to-market

Step 4: Market Validation

are your first organic users willing to pay?

Ineffective Marketing

Highlight features that accountants don’t care about

Wasted Money

Pay for advertising and events that don’t deliver results

No Success Strategy

Disappoint early adopter users who fail to extract desired value from the product

The Traditional Outcome

High CAC marketing initiatives, low conversion rate and high churn

Ineffective Marketing

Highlight features that accountants don’t care about

Wasted Money

Pay for advertising and events that don’t deliver results

No Success Strategy

Disappoint early adopter users who fail to extract desired value from the product

THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY THE EARLY ADOPTERS HUB WAY

Cut Through Noise

Differentiate marketing by focusing on pain points

Targeted Partnerships

Optimise customer acquisition channels to accelerate growth

Success Strategy

Maximise the value obtained by users, enhancing retention

Cost effective strategy to validate product-market fit before full go-to-market

Product-market fit never achieved inhibiting long-term scalability

PRODUCT - MARKET FIT - PRODUCT - MARKET FIT - PRODUCT - MARKET FIT -

Focused Solution

Solution that solves problems

Loyal Champions

Committed group of early adopters

Product-Led Growth

A product accountants love

Strong product-market fit as solid foundation for long-term sustainable growth

Start your journey with EAHarrow Start your journey with EAHarrow Start your journey with EAHarrow

Who should apply?

Startups that are...

Early-stage and developing a solution for accountants and/or their SME clients.
You may have a prototype, MVP or just an idea.

Led by founders who are...

Pricing

De-risk your accounting tech startup.
Accelerate your journey to product-market fit.

An accelerator that supports you throughout the entire journey.
Not another generic 12 week programme.

Choose your currency ?

AUD
GBP
Start
Every new startup begins here
Fixed$8.5k Est. timeline: 1-2 months

Your Goal

I want to validate my idea and test my assumptions

 
Outcome

Idea Validation

 
Market research to stress test underlying assumptions, validate the problem significance and understand the opportunity size
Develop
'Start' must be completed first
From$4.8k/month Est. timeline: 3-5 months

Your Goal

I want to validate my concept and prioritise my beta roadmap

 
Outcome

Solution Validation 

 
Product research to rapidly iterate on the proposed solution concept to validate it alleviates identified pain points and fits
Test
'Develop' must be completed first
From$4k/monthEst. timeline: 3-5 months

Your Goal

I want to test my Beta product with real users

 
Outcome

Product Validation

 
Beta testing to ensure product delivers intended value, and remaining gaps and blockers are identified before go-to-market
Launch
'Test' must be completed first
Bespoke pricingEst. timeline: 2-4 months

Your Goal

I want to win my first paying customers

 
Outcome

Market Validation

 
Bespoke and cost effective go-to-market strategy to obtain initial organic traction and validate early product-market fit

All plans include

Structured and independent support, including moderation of all research calls

Access to recordings of all customer research calls

Unique frameworks and tools to develop your messaging and positioning, customer success, pricing and more

Outcome based pricing so you don't have to worry about time on the clock

Flexibility to adjust objectives and timelines at any point based on your needs

Access to our private accounting tech founder Slack group

What is the application process?

Risk free evaluation process, no payment until interest from accountants has been confirmed

Apply online to express your interest.

The first step is to complete our short application form.

The application covers:
1. Problem & product
2. Stage & priorities
3. Vision

All applications will be reviewed thoroughly to assess suitability for the accelerator.

Successful applicants will complete two evaluation interviews.

This stage ensures:
1. You are focused on a problem area that is relevant to accountants.
2. We are able to facilitate a programme that will offer you value.
3. You have the right approach and mindset required to be successful in our accelerator.

This also helps to ensure founders have a clear understanding of the value and process of the EAH and is a good fit for their goals.

The information gathered in the evaluation is presented to our accountants.

Accountants are given a week to review it on their own time. They then vote for the startups that they would like to work with. Accountants are given no incentives to participate with any particular startup.

This stage ensures:
1. Only the accountants who have experienced the problem first hand are participating.
2. You are able to obtain initial validation from our community before paying anything.

If there is sufficient interest from our accounting community, you become an accelerator candidate.

We begin a paid trial which involves a 1-2 month market research programme (“Start” offering) with the interested accountants.

This stage ensures:
1. You get to experience our unique research process and methodology, before committing long-term.
2. Our accountants can assess the relevance to them, before committing long-term.

Analysis of the initial market research leads to a bespoke strategy and timeline for all successful accelerator candidates to achieving PMF.

This stage ensures:
1. There is a clear roadmap to product-market fit.
2. We are able to execute in a timeframe that aligns with your needs.

Once agreed and formal commitment is provided the acceleration to product-market fit kicks off!

Cohorts are open on a rolling basis

What do our founders say?

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Startups we have worked with

Who are we?

Yohan Trougouboff

Co-Founder & Head of UK

Jack Thiel

Co-Founder & Head of AU/NZ

FAQ

We want the process to be risk-free for startups, that’s why our evaluation process is absolutely free.

Commitment is required only after being presented to our accountants and reviewing the exact number and profile of firms interested in being involved with research sessions as part of stage four in our application process.

For the Develop, Test and Launch offerings it is possible to offset some of the cash cost in return for an equity stake.

We will never accept a total of more than 5% as we believe it will leave you in a disadvantage should you choose to raise at a later date.

We are currently building partnerships with product designers and developers that align with our process that we can refer founders to (as a seperate cost). We are flexible if you already have developers you work with and we take into account development cycles as part of our overall process.

We are currently building a network of investors who are knowledgeable of accounting tech space and believe in our framework and values.

We strongly believe that raising money isn’t a sign of success, traction with the market is a much better indicator, and therefore our primary goal.

We only connect startups with investors when it serves a clear purpose and is optimal for the startup to help achieve their goals.

Our community of accountants want to work with founders who want to work with them, to shape the next generation of accounting tech.

As a result, our approach is not about short-term sales, we focus on creating lasting relationships between accountants and startups.

So although ‘intros’ and ‘pitches’ are off the table, the startups who work with the Early Adopters Hub accounting community long-term, are well placed to win those accountants as clients in the future.

Not at all.

We support founders in preparing for, facilitating and moderating the research calls with accountants.

This ensures founders don’t fall into bad habits, such as; selling, asking leading questions, getting defensive or not listening.

It’s all about obtaining real, brutally honest feedback that is going to help you long-term.

You will come to each call well prepared with an agenda and line of questioning. We provide the independent and objective third party perspective to ensure you extract maximum value.

Contact Us

Not sure? Contact us to have a chat

If you have a question, don’t know if you meet our criteria, or you are further in the journey but could still use our support, complete this contact form and we will get in touch.